Manchester Food & Drink 2018
Bookatable by Michelin’s GDPR preparations
In preparation for the implementation of the General Data Protection Regulation (GDPR), which comes into effect on 25th May 2018, we have prepared the below FAQ. This will let you know the steps that Bookatable have taken so far, and the actions that we will be taking in the next few weeks and beyond, to comply the GDPR. You can be sure that your customer data will be handled correctly and safely by Bookatable at all times.
This document is applicable between Bookatable and restaurants when restaurants subscribe to Bookatable Services.
Frequently Asked Questions
1. Is Bookatable a data controller or data processor?
Our relationship with restaurants makes us the data processor. The data controller controls the data, while the data processor processes it on behalf of the controller. As a restaurant working with Bookatable, you have the status of the data controller, and the data will remain yours.
However, please note that where a diner books directly with Bookatable through a Bookatable owned website or mobile application, Bookatable will be the data controller until such time that it transfers the data to the restaurant (where it will resume the role of a data processor on behalf of the restaurant).
2. What are the obligations of Bookatable?
We take our obligations in respect of personal data seriously, and are committed to ensuring that we always:
– process personal data fairly and lawfully, and in a transparent manner;
– only collect personal data for specified, explicit and legitimate purposes;
– keep the personal data relevant and limited only to what is necessary for the purposes of the processing; – take steps to ensure that personal data is accurate and where possible kept up to date;
– ensure that personal data is secure and protected against unauthorised or unlawful processing, and that we use appropriate technical and organisational measures to protect the data.
3. What has Bookatable done to comply with its obligations as data processor?
Following a comprehensive audit, we prepared a detailed road-map to ensure that we are compliant with the GDPR. The road-map includes: – comprehensively mapping where we receive, use, store and otherwise process personal data;
– reviewing and updating how long we keep personal data;
– updating the methods and internal controls we use to ensure the personal data is secured;
– updating our policies, procedures and standard documents; and
– working to ensure the rights given to individuals under GDPR are appropriately managed by us
4. What is Bookatable currently working on?
Currently, we are finalising the new policies, privacy notices, and associated documents. This includes ensuring that all the necessary and appropriate information is provided to consumers under the transparency provisions, whether for marketing purposes, or otherwise. We are working closely with data protection experts in the Michelin Group to complete this work.
We are also completing any necessary modifications to our IT systems so that they align with the rights given to individuals under GDPR.
Many of our employees have already received training on aspects of the GDPR. We will be running a training programme throughout the business for the next few months to develop awareness and understanding of the GDPR, recognising its requirement and any industry standards that develop following the implementation of GDPR. This training is also designed to refresh employees’ knowledge on marketing consent requirements and track updates currently proposed under the Privacy and Electronic Communications Regulation.
5. What’s next?
We will continue to monitor our compliance with GDPR following 25th May; compliance is a state of mind for us, not just something to manage for a single day. We have a data protection committee, including key members of the management team.
6. Your role as data controller
We understand that our role as a supplier is key to your own GDPR compliance programme and we are committed to providing any information you require.
As a data controller, you are in control of the personal data collected during the provision of our services to you. We do not sell any customer data to any third parties or transfer any data outside the EU. We also do not market to your customers unless they have consented to us contacting them directly.
7. Marketing Opt-in
The GDPR sets a high standard for consent. To comply, Bookatable will change the current pre-ticked opt-out marketing consent boxes to unticked opt-ins. This will give diners the opportunity to consent by taking a positive action.
8. Our contractual relationship with you
Under GDPR, the relationship between a data processor and data controller requires a contract in place to set out what each party’s obligations are in relation to data protection.
A contract addendum which sets out the legal requirements under GDPR will be sent to you by your dedicated Bookatable account manager in the coming days.
Once you have received this, we will need you to sign and date prior to 25 May 2018. This document only deals with data protection-related requirements and does not change any other terms and conditions which have been agreed between us.
If you have any further questions, please speak directly to your account manager.
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Feast on London is back!
Bookatable Academy 2017
Bookatable Academy 2017
The opulent Abraham Lincoln Suite & Manhattan Room at, The Savoy Hotel, in London was the setting for Bookatable’s 8th annual Academy event, held on 16th October 2017.
Each Bookatable Academy sees a host of industry experts come together to offer their own insights on the current state of the fast-moving restaurant world. There is an ultimate focus on how restaurants can optimise marketing techniques and tools, and promote themselves to diners in the most effective way.
This year’s Academy was attended by approximately 250 industry professionals, including restaurant managers, owners, and marketing managers from the UK and abroad.
James at We Love Social says:
” We were so incredibly privileged to be part of an amazing event. After meeting so many of you through the networking event, we wanted to document and share our concept and campaign with you all. We have seen so many ways of using social media to tell a brands story, but keeping it away from linear and the norm is something we can all find ourselves struggling to do. Keep it new. Keep in inviting, Keep it fun. Please click the link for the full campaign insights.”
Market-leading names and dynamic eCommerce front runners took to the stage to explain how their company’s products can be best utilised to benefit restaurant businesses, with talks from Google/Youtube, We Love Social, Perkbox and Twitter speaking on the topic of ‘Social media and technology for the modern restaurant: building diner and employee loyalty ’.
The presentation slides for the Academy can be found here: Bookatable Academy 2017_FINAL
Sign up FREE to Bookatable Academy 2017!
Your invitation to the Bookatable Academy 2017 –
Social media and technology for the modern restaurant: building diner and employee loyalty
In an increasingly competitive market, creating an engaged network of diners is more important than ever.
This year’s Academy will delve into different approaches to building diner loyalty, and explore the many aspects of social media: ones that will have a lasting impact on your business.
This year we have exclusive presentations from:
- Ailish Obrien, Industry Manager, Google & Youtube
- Sean Keyes, Tech B2C – Media & Entertainment, Twitter
- Gautam Sahgal, Chief Operating Officer, Perkbox
- James Bradley, Founder, We Love Social
- Michel Cassius, CEO, Bookatable by Michelin
Register now to attend this year’s FREE Bookatable Academy! We have a limited number of spaces left for you and guests.
- Date: 16th October 2017
- Time: 9:00 – 12:00 (networking, bubbles and canapés to follow)
- Venue: The Savoy Hotel, Savoy Place, London WC2R 0BL
We look forward to seeing you there! If you have any questions, please email firstname.lastname@example.org or contact your account manager.
London Restaurant Festival 2017: Your Digital Toolkit
We have created a digital toolkit for this year’s festival, and you can find this handy guide here: Your digital toolkit for LRF 2017. In the toolkit, you’ll find logos that can be used on your menus, website and marketing material, as well as social media tips and useful information to entice diners & help you make the most of this year’s festival. Make sure you check it for new updates in the countdown to this year’s exciting festival launch!